Country Manager of Agricultural Technology & Crop Nutrition in Germany

Job Description

An international agricultural technology company is expanding its global presence and is seeking an experienced General Manager to lead its European operations. With a strong focus on crop nutrition, fertilizer innovation, and sustainable farming solutions, the candidate is hoping to drive brand growth and strengthen its position as a technology-driven partner within the agricultural sector. This role offers the opportunity to shape long-term business strategy, build industry influence, and connect scientific innovation with commercial success across global markets.

Key Responsibilities

Business Strategy & Market Development

• Develop and execute long-term business strategies and annual operating plans for the European market
• Analyze market trends, competitive landscapes, and customer needs to identify growth opportunities
• Define market positioning and go-to-market strategies for innovative agricultural solutions

Brand Leaders

• Build and strengthen the company’s reputation as a leading agricultural technology and innovation platform
• Develop strategic branding initiatives and thought-leadership programs targeting industry stakeholders
• Enhance visibility through industry publications, technical content, conferences, and strategic partnerships

Product & Innovation Management

• Collaborate with R&D, technical experts, and commercial teams to drive the localization and commercialization of agricultural technologies
• Support the development of market-oriented product solutions tailored to regional agronomic needs
• Identify opportunities for technology transfer and innovation partnerships

Industry Relations & Partnerships

• Establish and maintain strong relationships with industry associations, research institutions, government agencies, and key opinion leaders

• Represent the company at major international conferences, forums, and industry events.
• Foster collaboration opportunities with global agricultural organizations and partners.

Marketing & Communications

• Lead integrated marketing and communication strategies across online and offline channels

• Oversee corporate communications, media engagement, and brand reputation management.
• Ensure consistent messaging and effective stakeholder engagement.

Digital Transformation

• Promote the adoption of digital tools and platforms to improve communication, knowledge sharing, and business efficiency
• Drive data-driven decision-making processes and cross-functional collaboration.

Leadership & Team Management

• Build, develop, and lead a high-performing international team.
• Establish talent development programs and succession planning initiatives.
• Foster a collaborative, performance-driven, and innovation-oriented culture.

Required Experience

• 10+ years of experience in agriculture-related industries, preferably crop protection, fertilizers, crop nutrition, biologicals, or agricultural technology
• Proven experience in senior marketing, branding, business management, or general management roles.
• Strong track record of developing and scaling brands, products, or business units.
• Experience working with multinational organizations and international stakeholders

Preferred Background

• Experience with leading global agricultural companies, such as those in crop science, fertilizer, crop nutrition, or agricultural-tech sectors.
• Exposure to European agricultural markets and regulatory environments.
• Experience managing cross-border teams and multicultural environments.

Skills & Qualifications

• Strong strategic thinking and commercial leadership capabilities
• Excellent stakeholder management and public representation skills.

• Ability to bridge technical innovation with market needs.
• Strong communication and influencing skills across different organizational levels.
• Fluent English is required; German is highly preferred.
• Bachelor’s degree or above in Agriculture, Agronomy, Marketing, Business, Life Sciences, or a related field.